People

Michael Mercier
Amy Savin
Dennis Devlin
Monica Zinchiak
Jesse Dunbar
Deborah J. Mayhew
Todd Follansbee
Elisa Hughes

 

 

 

• developing new products
• creating and assessing concepts
• assessing new product categories
• developing and evaluating websites and mobile applications
• assessing industrial product designs
• optimizing advertising and marketing collateral
• defining and describing customer segments
• mapping customer decision-making