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Research Study: The More You Use Facebook, The Worse You Feel

Research Study: The More You Use Facebook, the Worse You Feel

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Is it “Hair on Fire” Time for Market Research?

Embarrassing polling misses. New tech (and other) products that totally fail to gain traction with their targets. A drive to speed and low cost from market research providers from clients who assume projectability is a given. Declining response rates for traditional market research modes. Unknown skews of all sorts in online panels. A growing focus […]

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Recorded Webinar: Going Rogue To Optimize Insights From Super-Respondents

Occasionally we encounter qualitative super-respondents: they are extremely intelligent and articulate, they enjoy talking, and they provide elaborate responses. Most importantly, they are remarkably observant and analytical. To a great extent they already possess the picture of the market that we are trying to develop through our research. By thinking outside the box we can […]

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Webinar: Going Rogue To Optimize Insights From Super-respondents

Occasionally we encounter qualitative super-respondents: they are extremely intelligent and articulate, they enjoy talking, and they provide elaborate responses. Most importantly, they are remarkably observant and analytical. To a great extent they already possess the picture of the market that we are trying to develop through our research. If we restrict ourselves to our interview […]

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The Drug-like Effect of Screen Time On The Teenage Brain

A 2016 survey conducted by Common Sense Media found that 50% of teens self-identified as being addicted to their smarts. In her new documentary “Screenagers,” Dr. Delaney Ruston explores why young people are so drawn to social media and video games, and what effect these attractions are having on their brains. The Drug-like Effect of […]

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How To Conduct Extended Intercept Surveys: A Reebok Case Study

Insightful Alliance was hired by Reebok to conduct intercept surveys at the 2 day expo that takes place prior to the Peachtree Road Race in Atlanta. We decided to execute the intercept surveys using iPads loaded with Survey Analytics’ SurveyPocket. As we planned the project we exploited some of Survey Analytics’ other features to develop […]

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Managing Your Emotional Reactions While Interviewing VIP’s

Successful VIP’s tend to have extreme characteristics that are part and parcel to their success. When researchers interview VIP’s they come face-to-face with those characteristics. Some researchers may find themselves having emotional reactions to those extreme characteristics.  If they can’t manage them, these emotional reactions can morph into behavioral reactions that threaten to derail the interview. […]

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Insightful Alliance’s Running Shoe Terminology Study

Insightful Alliance is in the final stages of completing its running shoe industry study.  In this study we are examining the terminology that running shoe retailers use in attempting to explain how to choose an appropriate running shoe.  The study examines the terminology used at specialty running shops, sporting goods stores, and athletic footwear stores. […]

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