Qualitative Research

We provide a full range of qualitative research services to address virtually any research problem, from new product development, to rebranding, to concept testing, to behavioral, shopping, and lifestyle analysis.

In addition to traditional qualitative methods, such as face-to-face focus groups, we are adept at using any of the many online and mobile qualitative tools, including online bulletin boards, webcam focus groups, online ethnography platforms, mobile ethnography platforms, and voice message research tools.  

Sometimes the number and variety of qualitative methods can make the task of designing a qualitative study seem daunting.  For this reason we developed a proprietary framework for deriving the optimal qualitative research design.