Quantitative Research

Our quantitative research services can support any research challenge, from concept testing, to market segmentation, to pricing, to new product development, to customer satisfaction.

We can apply a variety of analytic techniques, including factor analysis, cluster analysis, regression analysis, correlation analysis, discriminant analysis, TURF analysis, Van Westerndorp analysis, discrete choice analysis, maximum difference scaling, and perceptual mapping.  

We also can employ a variety of data-gathering techniques, including online surveys, mobile surveys, text message surveys, and iPad intercept surveys.  Of course, if preferred, we also can execute phone or paper-based surveys.